Last week I attended the SOS (Save Our Skin) press launch which was hosted by La Roche Posay. The month of May is Melanoma Awareness Month, an annual global initiative that aims to promote the early detection and prevention of skin cancer. The focus this year is to raise awareness amongst men. With the horrible weather we as a country experience per year, it's hard to believe that skin cancer is the most common cancer in Ireland but sadly it's true. Even on the cloudiest of days, it's still important to wear some form of sun protection. I tend to forget to apply suncream on the hottest days, but after attending this event I hope to be more careful.
When you join the SOS Save Our Skin Cause here, La Roche Posay will make a donation to the Melanoma Trust. If you haven't done your good deed for the day, this will change that as your helping to raise awareness.